Last
week, we discussed how to update one of your most powerful marketing tools:
your vacation home’s online photo gallery.
If you decided that it’s time for new pictures after reading the article,
read our tips on preparing your vacation home for a photo shoot.
1. De-clutter. Schedule a time
to go through your home and remove sources of clutter. Collections, knickknacks, or trash detract
from pictures. Surfaces like kitchen counters
should be kept bare. Remember, you’re advertising
space, not stuff.
2. Use lots of lighting. On the day of
your photo shoot, open your window curtains and blinds. Natural light makes a room appear spacious. Turn on all of your lamps for extra light and
to give definition to your furniture.
Don’t overlook the visual impact of a night picture – lights viewed from
the outside provide an especially warm glow.
3. Create a welcoming
look. Set your kitchen or dining room table with clean
dishes, a fruit basket, or stemware and a bottle of wine. Arrange a vase of fresh, colorful flowers on
a table or counter. If your home has a
pool, run the jets or place folded beach towels on a lounge chair.
4. Highlight special
features. Include photographs of anything unique about
your home – murals, upgraded tiling and light fixtures, or luxury amenities. Allow these features to help your vacation
home stand apart from others.
5. Keep it simple. When
in doubt opt for the simpler solution. A
simple approach will ensure you don’t overwhelm your guest with needless visual
details. Let your beautiful home speak
for itself!
Whether
you’re having your photos snapped by a photographer or taking them yourself
(don’t forget about using a professional-grade digital camera), these
preparation tips will give your pictures a special edge.
Looking for someone to review
your photos? Contact us for a
thorough analysis. We'll provide proven solutions to give your vacation home profile a
marketing edge.
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